Australia’s bullion market has been buzzing this year. If you have been watching prices or visiting local dealers, you will know that gold and silver products are moving quickly. Even with prices sitting at record highs, Australians are still buying. Some are investing for the first time. Others are expanding their collections. Everyone seems to be looking for a little financial security in an uncertain world.
So, what is actually selling the fastest right now? Here is a simple, easy to understand look at the latest trends.
Gold Is Still the Favourite
Gold has been the clear winner of 2025. Most buyers are choosing gold bars because they offer more value for money. Bars cost less to produce which means the premiums are lower. If someone wants the most gold for the least amount of money, they usually walk out with a bar.
Some dealers say that gold now makes up almost eighty percent of customer demand. The Perth Mint has also reported steady monthly sales of more than forty thousand ounces of gold products. That is a strong sign that buyers are confident, even while prices are high.
In short, if it is gold, it is selling quickly.
Silver Is Popular Too, But Not As Consistent
Silver demand is still healthy although it has been more up and down. Sales dipped early in the year, recovered for a short period, and then dropped again. Even with the slow patches, silver remains a favourite for beginners. It is affordable, accessible, and easy to buy in smaller amounts.
Collectors are especially drawn to new silver releases. When a fresh design hits the market, it usually sells well. Silver may not be dominating like gold, but it still has a loyal following.
Coins Are Flying Off the Shelves
Although bars are the top choice for pure investment, coins are thriving as well. Limited edition coins and collectible series tend to sell out quickly. The Perth Mint’s 2025 Lunar Series is a good example. Both the gold and silver versions were snapped up shortly after their release.
Classic coins also remain strong performers. The gold Kangaroo and the silver Koala continue to draw steady demand. There is also growing excitement around rectangular bullion coins, especially the dragon themed designs. These usually disappear from stock very quickly.
Jewellery Is Selling, But It Is Not The Main Focus
Jewellery sales do pick up when gold prices rise. However, in the bullion world, jewellery is not a major driver of demand. Most investors prefer bars and coins because they come with clear purity and weight guarantees. Jewellery is beautiful, but it is not as straightforward to resell or value for investment purposes.
Think of jewellery as a nice bonus category rather than the centre of the bullion market.
Why So Much Interest Right Now
The strong demand comes down to a simple idea. People want stability. With global tensions, rising living costs, and economic uncertainty, many Australians see precious metals as a safe place to store their money. Gold in particular gives people a sense of reassurance.
Even though prices are high, the fear of missing out has kept the market active. Many buyers believe that securing metal now is better than wishing they had done it later. The bottom line is that Australian’s appetite for bullion is staying strong.
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